Archive for June, 2009

Nichemanship – Is Nichemanship Still a Critical Component of Business Success?

What exactly is nichemanship and is it still relevant to organizations and individuals attempting to develop or refine their strategic marketing plans and actions?
According to an online marketing directory, nichemanship is a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
I think it also [...]

June 3rd, 2009 | Posted in Business Strategic Development, Strategic Competitive Advantage | No Comments

How to gain competitive advantage from customer research

Guy Tomlinson from UK insight, innovation and brand marketing consultancy, The Marketing Directors explains how businesses can gain competitive advantage through customer research
Duration : 0:6:29

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Technorati Tags: consumer research, customer research, market research, Marketing, marketing consultancy

June 2nd, 2009 | Posted in Strategic Competitive Advantage | No Comments