Since then I have spent countless hours giving my time to other small groups of business owners. Invariably I know only one of them in the beginning. That individual has become convinced of the power of the peer group process and asks me to help set one up. The business owner I know supplies the names of the people they'd like to join them I help recruit them.

Why has this been such a successful money maker, because of the leverage and the sustained exposure to business owners respected by that initial person. In the beginning I am borrowing the credibility of that one person I knew to start with. In the weeks and months ahead I demonstrate the kind of person I am to the rest of them. I have weeks or months to demonstrate that my presence adds value.

This is real leverage! Don't you think you would be even more successful if you could spend several hours each week as a trusted confidential resource for successful business owners?

When they conclude that they want to engage someone who knows what you know or who does what you do - they will engage you every time. They know you and you know more about them than anyone else. They've shared their secrets with you as part of the group and they sure aren't going through that again with an outsider.

Imagine the results if each of your best clients would invite five of their most successful colleagues to join a peer group with you as its volunteer facilitator. You would actually have all the business you could handle and never have to market yourself again - just occasionally let the word out that you can take on another voluntary group assignment.

Twenty First Century Peer Groups!
I recently created a how-to report with everything you need to know when it comes to creating and managing a 21st Century Peer Group. I did it for the business owners and trade associations who want step by step instructions.

In addition I know from experience that you can use this as a vehicle for growth. I have seen first hand that it is of equal value to the newest rookie and the most seasoned professional.

All the best!

Wayne Messick,Author & Publisher
Family Business Strategist & Business Coach
Certified in Workplace Conflict Resolution
New York, NY
212-501-4912