29 May

Success, With a Little Help From Your Friends


Business strategic development success is the result of better decisions!
Systematically connect with your industry's leaders, and gain a strategic competitive advantage with a little help from your friends. Learn How!

Did you know that Thomas Edison, President Harding, Henry Ford and Harvey Firestone were all members of a peer group? They relied on each other for feedback, ideas and accountability

For years we have seen business people like you sharing information, experiences, successful strategies, etc.

In fact they have told us that these sometimes brief, usually impromptu conversations have yielded priceless nuggets of information for them.

These conversations, at the coffee shop or at an association meeting, always seem to outweigh the advice of the “experts”.
Regular, ongoing, focused discussions between peers - where each of you bring your own real-life experiences, may be just what you need to take your business to the next level, and keep it there.

A peer group, where the conversations take place regularly, and are focused on your business and that of your peers, will make a huge bottom-line impact on your company.

  • Get new ideas and perspectives from folks you trust.
  • Reduce the stress of making decisions alone.
  • And share insights with people who’ve “been there, done that.”

Think about the value of systematically continuing the discussions you are having at your trade association events - year round! I am positive you are not taking advantage of 1% of the value of your trade association membership. Forming a peer group with fellow members, extending the conversations and then catching up at the next meeting will put real power at your finger tips.

You’ll never miss another trade association event - in fact you’ll want to take your key managers so they can form extended peer group relationships with their peers too.

Here’s a small sample of what you’ll learn:

  • You will learn how to organize a group of your peers across the country.
  • Reduce the time and effort required to start and manage your group.
  • Organize your industry peers into a powerful force for mutual success.
  • Stay productive, drive the learning and sharing of valuable ideas.
  • Set agendas, share responsibilities, and create profitable outcomes.

Watch the descriptive video here, now!

In the 21st Century time and distance have been conquered. Now you can connect easily and virtually without cost to your contemporaries no matter where in the world they are located. Often these far flung groups offer a global perspective that puts decisions in a more accurate long term picture.

We are all where we are right now as a result of the decisions we have made in the past. Our future will be the resut of the decisions we make from here on out.

Why not take three minutes right now to watch this descriptive video detailing the Strategic Conversations process. There is nothing you will ever invest so little in that will be worth so much to you and your business!

A well selected peer group can revolutionize your business and your life.

If you’re serious about making better more strategic decisions, building a stronger team, and developing management tactics to take your organization to the next level, watch the video now and start building for a more effective future today.

Sincerely,


Charles Wallace


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30 Apr

How To Create An Effective Business Strategic Development Strategy

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework.

The key word is ‘Strategy’, because you are creating a workable and achievable set of objectives in order to exceed your annual target.

Your Starting Point:

The key words are Who? What? Where? When? Which? Why? How?

For example:

Who - are you going to target?

What - do you want to sell them?

Where - are they located?

When - will you approach them?

Which - are the appropriate target personnel?

Why - would they want to meet with you?

How - will you reach them?

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05 May

Strategic Planning for Business Calls Peer Support

Strategic planning: of course it’s something that you should be doing for the good of your company, but actually taking the time and dedicating the resources to make it happen is often difficult. It’s like daily exercise - you know you would feel better if you fit it into your schedule and you know that it’s good for you, but somehow you just don’t get around to it.

However, you really should get around to conducting strategic planning and you can use a business-to-business peer group to help you get there.

How do you use a peer group to help you and what is a peer group? More on that in a minute, but first, let’s focus on strategic planning. Strategic planning, whether it’s long term such as a 5-year or 10-year plan or shorter term such as a 1-to-3 year plan, accomplishes several results for you:

It forces you to create or rework company goals and objectives, based on current and near-future business and industry trends.

Many business owners fail to undertake strategic planning because to do so effectively forces them to face the way things really are, instead of the way they wish they were. A group of peers who are sincerely interested in each other’s well being will help then with this challenge.

It engages you in the process of reviewing budgets and company financial forecasts to predict future earnings. When a group of peers are involved with the business owner, in an atmosphere of confidentially, instead of stakeholders and advisors, honest appraisals are more likely - since their peers will make them justify their projections based on their own experiences.

It helps you to estimate current and future human resources needs as well as capital investment needs for buildings, equipment and other resources.

Read the whole story here.


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03 May

Proven Strategies For Business Strategic Development

It doesn’t matter that you’re making good time, if you are heading in the wrong direction. To become and remain successful in business and in life you must make the decisions that will keep you moving toward your goals. Any actions that do not take you directly toward your objectives - take you toward destruction and failure.

This is particularly true when it comes to business strategic development whose mission it is to establish and/or maintain your strategic competitive advantage. Taking your eyes off the prize, even for a second can be disastrous. Being convinced of your own infallibility when it comes to strategy development can be fatal.

The most effective way to make better decisions every time is when you can consistently take advantage of the wisdom of others, a group of your peers. This process of leveraging the power of small group dynamics will increase the percentage of right decisions, reduce unproductive actions, and eliminate the feeling of isolation so common for successful business owners.

Business owners make important decisions every day.  And with each decision, a virtual cascade of results are set into motion. Every decision must be clear and sound. It is no wonder, given the potential of every decision, that making them with confidence is the #1 concern of business owners and executives.

Business owners know that their strategic competitive advantage is at risk when they make decisions in a vacuum - without a sounding board, without access to relevant experience, without the support of colleagues and contemporaries whose opinions and feedback they trust, they are likely to sacrifice optimal performance, efficiency, and perspective that could avoid negative and time consuming consequences.

Unfortunately most business owners don’t know who they can trust or turn to. Most business owners are isolated with no one around they can trust, especially when it comes to business strategic development and other critical issues. Everyone seems to have their own agenda - their own ax to grind.

In the world of the 21st Century the things they don’t know keep growing and the things they know for sure keep diminishing. They are frustrated by being so out of control, with no end in sight

On the other hand, leaders creating the most powerful results for their business do so as a result of the clear and sound decisions they make after collaborating with their group of trusted colleagues. These top executives surround themselves with other capable minds. It’s the obvious solution now that you think about it, isn’t it?

When creating developing and implementing their business strategic development road map successful business owners look to their non-competitive peers for access to possibilities they might be missing.

When your peer group, your “Strategic Conversations” group is comprised of individuals you trust and admire, who are from your industry yet who are not your competitors their insights will help you leverage your strategic competitive advantage and you will do the same for them.

This sounding board of mutual support will dramatically expand your objectivity and add to your perspective based on their experiences. You will expand your resources - learn what others are doing, raise your level of accountability to yourself because your fellow members are watching.

Think about the last time you faced a problem or were about to make a decision for the first time. Who did you turn to and confide in? Who did you trust in confidence for unbiased feedback, support and perspective?  Wouldn’t it be great if there were people available to you right now, this very minute?

The entire Strategic Conversations process is free, no strings attached.

You’ll learn how to flesh out ideas and build consensus.

We’ll show you how to effectively communicate from problem to solution to results - getting valuable feedback from your peers so the right decisions can be executed quickly.

Think of Strategic Conversations as a virtual think-tank of trusted and valued peers that provides you with the opportunity to exchange and share ideas and experiences so you can get on the fast track to your success.

Business strategic development success results from one thing and one thing only! It comes from making better decisions. It’s that simple, not easy to do on your own however. In fact the most successful leaders among us, in every walk of life, systematically reach out to their hand-pick board of advocates and supporters for insights and advice.

You can have the same tools for creating your own strategic planning and marketing team, a no cost whatsoever. Simply go to www.StrategicConversations.biz and watch the five minute video. Once you join you will receive a powerful video series that will show you how to make decisions about the directions you take and the plans you make with greater confidence. It is 100% free, no strings attached.

Just like you, Wayne Messick is concerned about the continuous refinement of his strategies for productivity in these challenging times. He is the author of dozens of articles for mainstream businesses, emerging professionals and association executives.


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03 Jun

Nichemanship - Is Nichemanship Still a Critical Component of Business Success?

What exactly is nichemanship and is it still relevant to organizations and individuals attempting to develop or refine their strategic marketing plans and actions?

According to an online marketing directory, nichemanship is a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.

I think it also means the ability to accurately determine what your unique strengths are, who your ideal customers - the people you are uniquely positioned to serve are, and then seizing and holding tight to the top position - the perception of superiority, you create in the their hearts, minds, and checkbooks.

Nichemanship is about positioning your products and services so that, in the minds of your customers, there could not be a suitable substitute for the services you provide and the products you sell and service.

The first step is to study and thoroughly analyze the top companies throughout a broad range of industries - not just other people like you, looking for successful strategies you can use in your organization. You’ve got to think outside the box when you are looking for ways to set yourself apart from your competition.

The Internet with its vast resources and a group of your peers, perhaps from around the country, can help you do that.

Why would you want to investigate companies in industries other than you own? Because you can learn a lot from what others are doing successfully - whether it seems to be directly relevant or not.

For example, let’s say your company sells and services tractors, various other types of outdoor power equipment and accessories. If your study and analysis focuses solely on your industry, your dealership will become more and more like those of your competition leaving the only differentiation, other that brand preference, price. You will miss what others are doing successfully that you could integrate into your organization.

By asking the members of your peer group for suggestions you may learn that a Mercedes dealer one of them knows provides their customers a 24/7/365 pick up service when they have a problem - no matter where the car is located. A Ford dealer in another town gives waiting customers a coupon for 50% their meal at a nearby restaurant. And you may learn about a Jeep dealer that moved an unused swimming pool into one of their buildings and converted it into a fly casting practice tank for their service center’s customers.

The value of going through this study and analysis process is the innovation that comes next. It is critically important that you keep in mind that regardless of what others are doing, regardless of what you’ve done in the past and regardless how crazy an idea seems at first - there is really no such thing as a bad idea.

There are only good ideas that may be combined uniquely with others and enhanced into dramatic tools for your organization’s differentiation from your competitors.

The key for you is to continually innovate and adapt your strategies - always keeping your competition guessing.

Once you announce that your dealership is the only one in your area that sends someone out to your customers’ farms and picks them up when their tractor has been repaired - your competitors will have to step up or lose out.

Then, you add cable TV and high speed Internet access in the waiting room. Next you extend the range of your free pick up and delivery service. And on and on keeping your competitors off guard by using innovative strategies that you picked up from the insights of your peers.

Nichemanship is alive and well in the 21st Century, the Internet and long distance peer-to-peer collaboration make the necessary study and analysis easy.

The key is to harness the power of the people you can always count on for unbiased help and insights, always strive to think strategically, innovate continually, and do the best you possibly can to execute your strategies flawlessly.


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02 Jun

How to gain competitive advantage from customer research

Guy Tomlinson from UK insight, innovation and brand marketing consultancy, The Marketing Directors explains how businesses can gain competitive advantage through customer research

Duration : 0:6:29

Continue Reading »


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28 May

How to Get Everything You Want in Business and in Life by Having B.A.L.L.S.

By Sandy Grason

Last week I was having coffee with a new acquaintance, “Jen” who just happens to be one of the most successful business women I’ve ever met. I was sharing one of my crazy manifesting stories when Jen leaned into me, as if she was about to share some juicy bit of gossip and said; “Sandy, you have got such big balls and that’s why you get everything you want in business and in life”

Ahhhhhh! I fell backward, mouth wide open and began to laugh hysterically. “What are you talking about?!”

The rest of the day, I couldn’t stop thinking about what Jen said and wondering “What does it mean to have ‘balls’?” Is that even a good thing?

When I stopped to look at some of the amazing and FUN things that I’ve experienced in my life, I noticed that often times ‘it’ required me to step out of my comfort zone- sometimes in a major way.

So I came up with these tips and inspirations gleaned from my new favorite compliment.

How to Step Out of Your Comfort Zone & Find Your B.A.L.L.S. So You Can Get Everything You Want

B = Belief

You must have unshakeable belief in yourself and the World around you. It starts with a vision, and you have to believe that you wouldn’t have this vision if you didn’t already have everything you need to make it a reality.

A = Authenticity

You must be willing to authentically express yourself, even if it makes people uncomfortable. Be big. Be the Rock Star. Do not make yourself small in order to make others like you or to fit in. When you allow yourself to shine in your fabulousness, it will spill over onto those around you and lift them up.

L = Let’s Get Loud

These are the lyrics to Jennifer Lopez’s song “let’s get loud”, “You want to live your life, you got to live it all the way and don’t you waste it. There’s a feeling that could be so very sweet you gotta taste it. You gotta do it your way, you gotta prove it, you gotta mean what you say- you know what we’re here for! Let’s Get Loud”.  There are words to live, love and laugh by.

L = Licious-ness

This is that Unique-ness that is only YOU. When you are clear in your Unique Essence, there is no competition. There is only one of you. When I turned 40, something happened & my “Sandy-ness” became “Sandy-liciousness.” You must express your most delicious & fabulous self in every moment!

S = Super-Hero

You must be the super-hero of your life. There is no knight-in-shining-armor coming to save you. Imagine that your life is a movie and YOU are the hero, the super-hero. Your life is waiting to be written, you might as well make it a blockbuster hit! BE that which you desire. Starting now….. Go!

How Having B.A.L.L.S. Helped Me Get Everything I Wanted in Business and in Life

Having B.A.L.L.S. has enabled me to write a best-selling book, land an agent and get a top publisher.  Having B.A.L.L.S. helped me become an international speaker who steps out onto stages in front of thousands of people. Having B.A.L.L.S. has helped me create a 6-figure information marketing and coaching empire that allows me to work from home (often in my pj’s) doing what I love with my husband and family by my side.

What could having B.A.L.L.S. do for you? 

Would having B.A.L.L.S. help your business grow faster?  Would B.A.L.L.S. increase your bank account? Your client list? Your circle of influence?

You bet it would!  It’s time to take action, right now. Go do something that scares you just a little. It is your responsibility to live your dreams!  It is your responsibility to bring your expression, your Unique Essence, your B.A.L.L.S. to the world.

It’s the only way you will get everything you want in business and in life.

So, go get ‘em, baby!

Sandy Grason is a Rock Star Author, International Speaker & Hot Mogul who helps women entrepreneurs and small business owners live their dreams and get everything they want in business and in life. Now you can take her new, free Hot Mogul Quiz and get Fabulous Free Gifts including: 60-minute mp3 download “The Manifesting Mojo Class” where you’ll learn how to rock your manifesting mojo now at http://www.sandygrason.com/freeaudio/


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